Analytics

on


All data from analytics is from October 1st - December 13th.

Audience  

  • Tells us how long the users stayed on the blog and their location and which browser they used. 

  • 149 (60%) new visitors and 97 (40%) returning visitors. 

  • Spent an average of 3.27 mins on the blog, read an average of 5.53 pages per session. 

  • There were 427 sessions and the number of sessions per user was 2,87. 

  • 70% Ireland, 12% Sweden, 5.3% Germany, we even had users from Spain, France, U.S, Switzerland. 

  • Main browsers are safari and chrome. 

  • We were initially meant to track demographics as well but Analytics didn’t track it. 

 


Behaviour

  • The blog has 2353 page views in total and 718 unique page views. 

  • Average time spent on the page is 46 seconds. It was the highest in December (1,53 minutes) and the lowest in November (34 seconds). 

  • Bounce rate 49,53%

  • Most page views in October - 1563 views

  • Most viewed blog is the second post about Pygmallion. It had 940 views and the average time spent on the blog is 19 seconds. The bounce rate is 63%.

  • Least viewed blog is the fourth blog. It has 19 page views, however, its bounce rate is 0%
 

Acquisition
  • The Acquisition tells us where the visitors came from, in our case visitors generated from direct; 1.3%, social; 39.4% and organic search; 59.3%.
  • Helps you to see how people got to your blog
  • For our blog, most people came from direct.
  • We mainly got users to our blogs by sharing them on our social media stories and sending them in direct message to friends and family.
  • We used all our own images throughout the blog to improve SEO.


Conversion:

The goals we set up at the beginning are what we see as important in order to see if our Blog was a success. 













Our Goals are:

  • At least 2 comments per blog post
  • People stay for 1 min. on our blog
  • Readers to visit more than 1 page per visit
  • A goal we had in mind was to get at least 100 visitors


Overall we achieved all of our goals. Our own goal to attract at least 100 people we surpassed by 48 so a total of 148 visitors in the last two and a half month. 

  • 602 of Goal completion
  •  Conversion rate of 143.16%

We had a total of 110 people that spend 1 minute on our blog.  And a conversion rate of 99 for our goal to leave 2 comments per blog. And completion of 214 for readers to visit at least one page per visit. 


Recommendations:

  1. Start a newsletter to remind your readers of the blog and bring them back.

  2. Link with other Blogs to improve SEO and reach more people

  3. Find a marketing solution to attracts loyal readers by promoting the blog on other social media

  4. Find good ads and ways to make a profit from the blog through, collaborations and sponsorships. 

  5. Try and collaborate Influencers such as Charleen Murphy and Sophie Murray to promote the blog.

  6. The final recommendation I would like to ad is to send users a link to the blog home page and not the direct blog to try and improve the bounce rate.







Comments

Post a Comment